Many companies will look at telemarketing projects and decide to carry out this activity Internally. This can be for many reasons, but mostly people think its more cost effective. This is a trap, a trap that many fall into.

The process works something like this:

A decision will be made to recruit, either locally or through an agency. A decision on an hourly rate will be made, normally no more than most businesses would pay for a cleaner, let’s remember that the telemarketer will be a window to your business on the phone.

The average age of this employee will be between 18 and 23, so will naturally, and through no fault of their own have little to no experience.

Then a manager, or business owner ( with little or no experience in telemarketing ) will explain how they want the telemarketing performed, often with large enthuses on Product knowledge, the product training is often over done.

The job of the telemarketer is to explain who you are, what you do and how its going to benefit the potential client in the quickest time possible.

Support is often non-existent to the telemarketer and targets are often based on expectation rather than any solid research. By the end of the campaign it is almost certain that the results will be disappointing, that the telemarketer will be let go and that telemarketing will be considered a failure.

So what are the options:

Of course you can outsource it to a company with experience and success in your industry.

You can hire a telemarketing training company that will train your internal team to the level of a successful outsource company, or they can help you at the recruitment stage to make sure you are hiring the right people.

There are other options that could and should be considered. The point is that not to even attempt to use Internal teams to carry out telemarketing if this story sounds familiar.

Success does not come cheap, but it needn’t be expensive either.