Poor Call Centre Knowledge

Author: CCa2z

Date: 10th October 2004

Lack of Knowledge

Many companies do not really understand how call centres work let alone the intricacies of:

  • Call centre dynamics
  • Service levels
  • Agent occupancy levels
  • The effect of caller demand
  • The random nature of call arrival
  • Call-queuing theories and the number of trunks/lines required for call volume

All these have an effect on the caller; call wait times and the stress experienced by the call centre agent.

If we do not get the staffing numbers right, we end up beating up call centre agents because they are not working harder or fast enough, despite the majority probably giving all they have got.

In a nutshell the poorer performing companies are not resourcing adequately, either due to:

  • The cost implications
  • Lack of understanding of call centre resourcing requirements

At the end of the day it is this, which is the driver of the 'sweatshop', which means we have created this new call centre phenomena ourselves.

Poor Management Skills

The rapid growth of the industry means we are running faster than the skill set behind it - we are running short of call centre management and supervisory skills - staff are being promoted ahead of time without the appropriate skills of leadership, coaching and call centre dynamics, the latter of which must not be underestimated.


Share this
email this page to a friend print this page