Brand Response Television (BRTV)

Author: CCa2z

Date: 16th October 2009

Brand Response Television (BRTV) is geared at promoting a corporation's brand and image.

Unlike DRTV, companies are not looking to sell direct immediately but promote their product.  These are not generally for small items but can be for motor cars.

Quite often a contact telephone number will be displayed but only at the end of the commercial.


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