Welcome to the Response Indexes subject, the available knowlege bank articles are displayed below.
Brand Response Television (BRTV) is geared at promoting a corporation's brand and image. Unlike DRTV, companies are not looking to sell dir… View
Decision Maker Contact (DMC) is a phrase used in outbound telemarketing. A decision maker is the account holder, the person who the company con… View
Direct Response Television (DRTV) is a form of television marketing, geared to provide an immediate response from customers. Television commerc… View
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