Key Performance Indicators (KPI)

Key Performance Indicators

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Adherence to Work Activity Mode (WAM)

Adherence to schedule is sometimes referred to as 'customer time' as it covers the Work Activity Modes of Talk time, After Call Wrap time a… View

After Call Work / Wrap - (ACW)

After call work, as its name suggests, takes place after the voice interaction with a caller and is the time spent processing any associated work f… View

Answered Calls

Also known as handled calls View

Automatic Call Distributor (ACD)

Automatic Call Distributors (ACDs) have been around for a long time now, however, they still remain the basic building block in all call centres to… View

Available

Also known as Idle or Ready in some ACDs View

Average Delay of Delayed Calls

This is the average delay or wait time of all calls that have been delayed or have queued. … View

Average Handle Time (AHT)

Average Handle Time is the average processing time to deal with a call and is the total of Average Talk time and Average Wrap time. Average Tal… View

Average Response Time (ART)

Average Response Time (ART) - also called Average Speed of Answer (ASA) or Average Delay (AD) - is one of the key metrics used in call centres.&nbs… View

Average Speed of Answer (ASA) / Average Delay

Average Response Time (ART) - also called Average Speed of Answer (ASA) or Average Delay (AD) - is one of the key metrics used in call centres.&nbs… View

Call-Out Avoidance (COA)

Call-out avoidance refers to the ability of the agent to correctly diagnose a fault and facilitate a user repair, without the need for an engineer … View

Calls Per Agent

This represents the average number of calls per agent in any given time period. This is total number of calls answered by the total number of a… View

Calls Per Hour

Calls per hour is a useful indicator of efficiency levels right down from call centre to advisor level.  However, that is all it should be an … View

Cost Per Call

Cost per call is a useful measure to keep on your radar. If costs are relatively fixed, cost per call will increase with a reduction in call vo… View

Customer Life Time Value (CLTV)

In marketing, customer lifetime value (CTLV), lifetime customer value (LTCV), or lifetime value (LTV) and a new concept of "customer life cycl… View

First Contact Resolution (FCR): Customer Perspective - External Resolved

First Call Resolution can be seen from both the customer and agent perspective. With this in mind, it is usual to adopt two measures; both an exter… View

Handled Calls

Also known as Answered Calls View

Handling Time

Handling Time is the total processing time to deal with a call and is the total of Talk time and Wrap time. … View

Hold Time - Agent

Hold time refers to the time an agent puts a customer on hold. This is done for a number of reasons; Seeking assistance Reviewing… View

How to Measure Resolved Live

Measuring the level of resolution live is not always easy and whilst it can be undertaken manually, it should be supported through CRM systems. … View

Idle

Also known as Avaialble or Ready in some ACDs View

Lead Generation

Many contact centres generate leads for other companies or departments. Lead generation is about creating a level of interest with a customer, … View

Longest Delay

The longest delay is the call that has waited the longest in the queue whether answered or not in any time period. The longest delay should be … View

Normalised Calls Per Hour

Contact centres that rely on agent calls per hour as a key metric come under fire as it doesn't provide a good comparison for agents. Over … View

Occupancy (Utilisation)

Occupancy is also sometimes referred to as utilisation View

Occupancy (Utilisation) Levels

Do you set or measure occupancy levels? If not, why not? View

Offered Calls

Calls Received, also known as Calls Offered, is a key indicator in call centres as it drives many areas such as, service level and headcount resour… View

PriTel Rule 75

Often poor performing contact centres appear to be over-occupied, hence have little available time. 'Ready' puts us in the right behavi… View

Profit Per Call

Profit per call is the net result of revenue per call less cost per call. … View

RAG Report

A RAG report refers to a report where standards or targets need to be identified. RAG stands for - R = Red / A = Amber / G = Green. A RAG repor… View

Ready & Not Ready (Work Activity Modes)

The key to a successful operation View

Ready & Not Ready Levels

'Ready' puts us in the right behavioural modes of work (being Available to take calls + Talking to callers) to improve efficiency and maxim… View

Ready (Available)

Also known as Idle or Available in some ACDs View

Received Calls

Calls Received, also known as Calls Offered, is a key indicator in call centres as it drives many areas such as, service level and headcount r… View

Resolved Live - What Level?

Resolved live or first-time resolution is a key measure in any contact centre From a customer satisfaction perspective, the customer has an exp… View

Retention Rate

Customer retention refers to the activity of retaining a disenchanted or cancelling customer. The retention rate refers to the percentage of su… View

Revenue Per Call

This is a very useful measure in any Telsesales environment. It measures the total revenue generated by sales, divided by total calls.  Th… View

Service Level (SL)

Also known as Grade of Service (GOS) and Telephone Service Factor (TSF) View

Shrinkage Absences

Do you allow for appropriate staff shrinkage in your centre? View

Staff Bulletin

An Excellent way to communicate with staff from local government View

Time-based First Contact Resolution (FCR) Reporting Window

Time-based FCR relies on a rolling FCR window. This means that the initial enquiry is perceived to be a FCR but over a period of time the initial r… View

Utilisation

Occupancy reflects how busy we are, and in call centres, we are busy when we are Talking to callers and when completing After Call Wrap.  The … View

Work Activity Modes (WAMs)

Work Activity Modes in call centres are types of work functions, under which advisors carry out their activities. The four Key ones in call cen… View

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