Customer Life Time Value (CLTV)

Welcome to the Customer Life Time Value (CLTV) subject.

Customer Life Time Value (CLTV) is in the Customer Experience category. - View all

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Attrition - Customer

Also known as customer churn or defection View

Customer Life Time Value (CLTV)

In marketing, customer lifetime value (CTLV), lifetime customer value (LTCV), or lifetime value (LTV) and a new concept of "customer life cycl… View

How to Calculate Customer Life Time Value (CLTV)

Customer lifetime value has intuitive appeal as a marketing concept, because in theory it represents exactly how much each customer is worth in mon… View

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