J.D. Power and Associates is a leading global marketing information services company that conducts independent consumer surveys of product and service quality, customer satisfaction, and buyer behaviour.

Each year, J.D. Power interacts with millions of consumers around the world to better understand their opinions, perceptions, and expectations about a variety of products and services.

The J.D. Power's Certified Call Center Program entails an audit of eligible call centers measured against 118 leading practices across the call center operations and support functions. Call centers that pass this audit are recognized and can use the recognition to their advantage in marketing in order to improve customer satisfaction, thereby attracting and maintaining more clients.