Author: CCa2z
Date: 13th October 2009
A conversion rate can take many forms and measures the success, where the agent has to deliver an outcome from a call.
An outcome can be any number of things, such as;
The conversion rate is calculated by dividing the number of calls by the number of outomes and is reflected as a percentage.
So 5 sales from 10 calls would reflect a 50% conversion rate.
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